Bing! Information Design VS. Microsoft Charge: Trademark infringement, unfair competition, and tortuous interference According to The Wall Street Journal, the computer graphics and multimedia design company founded by John Telford and Brian Williamson says Microsoft’s use of “Bing” confuses the public and incorrectly infers the companies as Bing! Information Design uses the Internet, search engines, and its web page as main sources of advertising and promotion for its services. They also further disclosed that they’ve been using the name since year 2000. Case Status: Closed Case Closed: 5 Months ago. Category: Business and Commerce Tags: Bing Microsoft Search Engine